In a previous post I wrote about the CSS3 we used in the new Pure Adapt site and now I want to post about new HTML5 elements we used.

The HTML5 elements that we used are relatively easy to understand since they were in a way already being used. For example instead of naming to containing div id=”footer” HTML5 now has a dedicated tag for the footer. Simple as that. Here are the new elements we used in the redesign.

<header> – For an introduction of a document or section, could include navigation

<nav> – For a section of navigation

<section> – For a section in a document. Such as chapters, headers, footers, or any other sections of the document

<footer> – For a footer of a document or section, could include the name of the author, the date of the document, contact information, or copyright information

Definitions via w3schools.com

The elements we used are pretty straight forward, but HTML5 has much more exciting new elements to offer like the <video> tag where a link to the source can add a video to your webpage without embedding video code. Now for more information on HTML5 please visit one of my go-to sites for development, w3schools.com.

I’ve talked about the CSS3 and HTML5 that we used in the redesign, but there’s one more post about the design of Pure Adapt site featuring responsive design techniques coming. New Pure Adapt Site Design – Responsive Design post is coming soon.

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It’s October and I got to give a shout out to Breast Cancer Awareness Month and Susan G. Komen for the Cure. See my previous mentions dedicated to breast cancer awareness in 2008, 2009, and 2010.

Now per the suggestion of a friend, the organization that I’ve selected is The Shade Tree. The Shade Tree is one of Nevada’s largest shelters offering free assistance to women, children, and elderly experiencing abuse, homelessness, female veterans, and those with physical disabilities.

The Shade Tree Mission – To provide safe shelter to homeless and abused women and children in crisis and to offer life-changing services promoting stability, dignity, and self-reliance.

At The Shade Tree, we believe…
That no one should ever have to endure a state of homelessness, existing in fear for personal safety and without the means to meet even the most basic of human needs – food and shelter.

That every human being, regardless of social status, has the right to be treated with dignity and respect.

That all homeless children are victims because they lack choice and mobility.

That homelessness is a community problem that impacts everyone. That everyone can be a part of the solution.

Established in 1990 The Shade Tree has grown to be one of the largest shelters in Nevada. With the aid of Donald W. Reynolds Foundation The Shade Tree has a facility that is that largest of it’s kind in Nevada with 364 permanent beds providing over 100,000 nights of shelter each year. A few programs that they offer include Day Shelter Program, Emergency Shelter Program, Life Skills, Children’s Activity Center (CAC) and many more.

They do great work to help those in need, so find out how you can help at http://www.theshadetree.org/ and $5.00 can go a long way.

Here’s how a $5 donation can help:
$5 buys a gallon of milk to help our children stay healthy
$5 buys two 24-hour bus passes to help our women seek employment
$5 buys 18 4oz. packages of applesauce; a nutritious snack
$5 buys a package of laundry detergent to keep our families’ clothes clean and fresh
$5 buys 6 boxes of Kleenex to stop the sniffles in the winter time

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Web design has reached the next level with the recent releases of CSS3 and HTML 5, so in the redesign of the Pure Adapt website we worked in some new design styles and techniques. In this post I’m going to specifically go over CSS3 styling that we used in the new design.

CSS3 Transitions are effects that allow you to change the style of an element gradually to another style. This is a great new property that adds animation without having to use Javascript or Flash. We used this in our top navigation so when you hover over one of the navigation icons it gradually drops the name of the link. see CSS3 transition property tutorial

CSS3 Border Radius property lets you create rounded corners without having to use photo editing software to create rounded corners and piecing it together in HTML. We used this property throughout the entire site. see CSS3 border-radius property

CSS3 Box Shadow property adds a shadow to elements like your div. We used this property right on homepage so when you hover over our featured sites there’s a light glow around the image. It’s not a shadow, but it’s done with the box-shadow property. see CSS3 box-shadow property

CSS3 Media Queries have been around, but with CSS3 you have much more control. Now you can assign different style sheets depending on the screen resolution, which is extremely helpful with the amount of devices that websites are viewed from. This feature was put into good use helping us create a responsive designed website, so as the resolution changes it’ll adjust to a better viewable layout. There’s more to responsive design than just media queries but that’s for another post. see CSS3 media queries tutorial

Those are examples on how we used CSS3 in the redesign of the Pure Adapt site and that’s only small sample of all the great stuff the CSS3 has to offer. Visit PureAdapt.com to see the complete redesign. Also note that CSS3 doesn’t work across all browsers. Working properties may vary across browsers, but most modern browsers have adopted CSS3. For more details on CSS3 visit w3schools.com for CSS3 tutorials and much more, it’s great web design resource.

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The organization that I’ve selected this month is the The Michael J. Fox Foundation for Parkinson’s Research. Parkinson’s disease is a degenerative neurological disorder affecting people as early as 18 years old, but generally more significant in older people. One in 100 people are affected by this disease over 60 years of age. The face of the organization of Michael J. Fox, best known for me in Back to the Future, Spin City and as Dr. Kevin Kasay in Scrubs, has been leading the fight against Parkinson’s disease. He has been fighting the disease himself for 20 years now and believes the cure will be found.

Our Mission
The Michael J. Fox Foundation is dedicated to finding a cure for Parkinson’s disease through an aggressively funded research agenda and to ensuring the development of improved therapies for those living with Parkinson’s today.

We believe without fail that our goal is within reach – but we can’t get there without your support. Please join the fight today. ~ About Us – Our Mission – Michael J. Fox Foundation for Parkinson’s Research

Earlier this month Michael J Fox, The Michael J Fox Foundation, eBay and Nike teamed up for a unique fund-raising campaign where they put up 1500 of pairs of Marty McFly’s Nike MAGs for auction with proceeds going to the MJF Foundation. The shoes from the future have arrived, what an awesome fund-raising campaign.

Unfortunately this blog post is going up after the auctions have ended, but you can find out how you can help in the fight against Parkinson’s disease at MichaelJFox.org.

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Pure Adapt has a newly redesigned website and it’s first official job offering. It’s an exciting time as we embark in our search for the next Pure Adapt employee.

Redesign
The Pure Adapt website has never really come into play for our business, but with a new job offering our site needed a revamp to present to our potential candidates. With the recent release of HTML5 and CSS3 we had to push these new standards and features into our redesign.  Another thing that is relatively new that we incorporated into our design was a responsive design that adjusts accordingly to your screen size.  Try it out yourself, go to PureAdapt.com and resize your browser screen and watch how the site changes. Coming soon I will have more detailed posts about HTML5, CSS3, and responsive design techniques used in the website redesign. Overall everything came out fantastic as the sum of the parts from each one of the owners came together to build a better and complete Pure Adapt website.

Job Offering
Now to the job that we’re offering. This will be one of Pure Adapt’s most important hires. He or she will be number five and I’ve always said this is our most important hire. The position that we are offering is the Sales, Marketing, and Customer Support Specialist for DetailedImage.com. This hire is going to be vital to our company as Detailed Image is growing beyond what our current staff can handle. We offer a great opportunity to work with an up and coming company with benefits and flexibility. If you’re in the Upstate New York area and interested check out career page at PureAdapt.com/careers/ for more details.

Again these are exciting times as we grow and continue to hit new levels every day. Stay tuned for more about the redesign of PureAdapt.com.

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The much anticipated Italian designer limited-time line of Missoni products launched at Target the other day creating a Black Friday-like rush that crashed Target.com. That is one impressive product line launch Target had if it rivaled Black Friday activities. In stores people lined up to get Missoni and shelves were empty within hours.

I personally never heard of Missoni but the fact that the activity was even close to comparable to the biggest shopping day of the year is pretty amazing. To add to the impressiveness of this launch is that their website wasn’t prepared for it either. The numbers visiting Target.com during the launch must have been through the roof, I mean it’s Target.com.

This reminds me of one of our former records sales day we had a few years ago at DetailedImage.com that completely caught us off guard on how successful the sale we ran was as our site temporarily went in and out of commission. I can see how that happened us as a small growing company but Target crashing for one new popular product line is shocking to me since I assume they would already be prepared for a holiday rush so the demand for Missoni must have been truly unprecedented.  Nonetheless I think the Missoni at Target partnership had a successful launch since they almost cleared out inventory in one day for a planned one month limited-time exclusive on the line.

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