Update: SNIAGRAB has been around for 56 years. Oh that makes me feel stupid but it’s new to me and definitely got my attention. Thank you to Joe who commented for letting me know that it certainly isn’t anything new. Please be aware my post below was off the basis that I thought that SNIAGRAB was something new.
Credit to the Gart Sports Company for starting SNIAGRAB which did a merger of equals with The Sports Authority in 2003. There is also a great story behind Gart Sports Company and the beginnings of SNIAGRAB that you can view in the video below.
What is SNIAGRAB? It’s Sports Authority’s new sale spelling “bargains” backwards. When I received the newsletter I got fixated on trying to figure out how to say that wacky word and not looking right below the word to see that it’s bargains backwards. This email definitely got my attention the same way as naming my post that way has grabbed some people’s attention I assume.
I’ve been on Sports Authority’s newsletter list for a while now and they have certainly made a big change with the new newsletter template. You can see the differences in The Retail Email Blog’s recent post comparing the differences.
Checking the site it looks like they’ve also updated their site. I like the changes that they have made. I’ve always thought their site was a little plain and outdated. The changes they’ve made have definitely caught my attention especially with the SNIAGRAB promo with popping graphics and creative sale name.
With the recent changes that SportsAuthority.com has made along with the new creative promos, it’s probably made a positive impact on their newsletter results. I thought their promotions were pretty predictable with $25 off $100 and the change of pace should grab the attention of subscribers that have become accustomed to their promos.
With our email marketing at Detailed Image we always try to keep it fresh and change it up so it doesn’t get mundane with unique promotions like our Easter egg promo. There are limits to what we can do but we work with what we got. You got to keep your subscribers engaged and see value in staying subscribed to your newsletter.
Thumbs up to the creativity and new look at SportsAuthority.com.
09/4/2010 
Comments (2)
Overstock.com Shhhits!! Not quite but I love this subject line from Overstock.com that says “Shhh! It’s a Secret Sale”. Now if you glance it quickly or say it quickly it’s like saying “Shits a Secret Sale”. I think it’s pretty funny and this is not the first time they’ve used this subject line.
When it comes to urls and subjects lines be careful not to create a phrase or word that you don’t mean accidentally. This reminds me of a list of urls I heard of a while back that are hilarious when you read them that were completely unintentional. Yes, yes I found it and posted it below. Hope you get a chuckle from it.
The top 10 unintentionally worst company URLs
Attn: Entrepreneurs
Everyone knows that if you are going to operate a business in today’s world you need a domain name. It is advisable to look at the domain name selected as other see it and not just as you think it looks. Failure to do this may result in situations such as the following (legitimate) companies who deal in everyday humdrum products and services but clearly didn’t give their domain names enough consideration:
- A site called ‘Who Represents‘ where you can find the name of the agent that represents a celebrity. Their domain name… wait for it… is www.whorepresents.com
- Experts Exchange, a knowledge base where programmers can exchange advice and views at www.expertsexchange.com
- Looking for a pen? Look no further than Pen Island at www.penisland.net
- Need a therapist? Try Therapist Finder at www.therapistfinder.com
- Then of course, there’s the Italian Power Generator company…www.powergenitalia.com
- And now, we have the Mole Station Native Nursery, based in New South Wales: www.molestationnursery.com
- If you’re looking for computer software, there’s always www.ipanywhere.com
- Welcome to the First Cumming Methodist Church. Their website is www.cummingfirst.com
- Then, of course, there’s these brainless art designers, and their whacky website: www.speedofart.com
- Want to holiday in Lake Tahoe? Try their brochure website at www.gotahoe.com
Source: Independent Sources http://independentsources.com/2006/07/12/worst-company-urls/
My favorite one is speedofart.com but they’re all pretty damn funny. You can see how your domain name or subject line could turn into a disaster. Anyone want to go to penisland.com for some pens?
07/13/2010 Comments (2)
