New Pure Adapt Site and Job Offering

Filed in: Design,Design Inspiration,Entrepreneur

Pure Adapt has a newly redesigned website and it’s first official job offering. It’s an exciting time as we embark in our search for the next Pure Adapt employee.

The Pure Adapt website has never really come into play for our business, but with a new job offering our site needed a revamp to present to our potential candidates. With the recent release of HTML5 and CSS3 we had to push these new standards and features into our redesign.  Another thing that is relatively new that we incorporated into our design was a responsive design that adjusts accordingly to your screen size.  Try it out yourself, go to and resize your browser screen and watch how the site changes. Coming soon I will have more detailed posts about HTML5, CSS3, and responsive design techniques used in the website redesign. Overall everything came out fantastic as the sum of the parts from each one of the owners came together to build a better and complete Pure Adapt website.

2011 Pure Adapt Site Design

Job Offering
Now to the job that we’re offering. This will be one of Pure Adapt’s most important hires. He or she will be number five and I’ve always said this is our most important hire. The position that we are offering is the Sales, Marketing, and Customer Support Specialist for This hire is going to be vital to our company as Detailed Image is growing beyond what our current staff can handle. We offer a great opportunity to work with an up and coming company with benefits and flexibility. If you’re in the Upstate New York area and interested check out career page at for more details.

Again these are exciting times as we grow and continue to hit new levels every day. Stay tuned for more about the redesign of

09/26/2011 Comments (0)

My Monthly Charity June 2011

Filed in: Charity,Entrepreneur,My Monthly Charity

TOMS Shoes

The organization that I’ve selected this month is TOMS shoes. With every pair of shoes purchased, TOMS gives a pair of shoes to a child in need.

In 2006 entrepreneur Blake Mycoskie started TOMS after traveling to Argentina and finding out his new children friends didn’t have shoes to protect their feet. TOMS shoes comes into play by matching every pair of shoes bought with a new pair for a child in need, this was his way of helping.

Why Shoes?

Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:

  • A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
  • Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
  • Many times children can’t attend school barefoot because shoes are a required part of their uniform. If they don’t have shoes, they don’t go to school. If they don’t receive an education, they don’t have the opportunity to realize their potential.

This is a great example of social entrepreneurship where they are able to create a business that has a social or environmental goal in mind. Blake Mycoskie has started the “One for One” movement with TOMS shoes helping children in need.

The One for One movement is about people making everyday choices that improve the lives of children.

As of September 2010 TOMS has given 1,000,000 pairs of shoes to needy children around the world.

Buy some TOMS and help a child in need or visit to find out other ways you can help children in need.

06/30/2011 Comments (0)

LockerPulse Chrome App & Backgrounds

Filed in: Apps,Design,Entrepreneur,Web Development

Exciting happenings at LockerPulse. The LockerPulse Chrome App recently launched with the Chrome Web Store opening. Credit to Adam for making the LockerPulse Chrome App happen and to be part of the Google Chrome Web Store launch. For more details on the LockerPulse App launch check out Adam’s post.This is just the beginning of LockerPulse and there’s lots more to come.

LockerPulse now also offers the ability to change your background or upload your own background for premium members. Give your LockerPulse aesthetic brilliance by customizing your background. Check out my Frank Gore background. Looks pretty dang sweet doesn’t it. This is a very simple way to customize your LockerPulse. Quick tip, you can easily find great backgrounds from your favorite teams official website.

For a free LockerPulse account follow my promo link. Don’t miss out it’s for a limited of time only.

My LockerPulse Background

My LockerPulse Background Frank Gore

12/11/2010 Comments (0)

Go Time Once Again

Filed in: E-Commerce,Entrepreneur,Marketing

It’s go time once again. Lets get this holiday party started. Months in preparation and planning has come to fruition as our holiday season at Detailed Image officially gets kicked off today with Holiday Free Shipping for orders over $150. Below is a short list of some of the things we worked on preparing for the holidays

Holiday Marketing To-Do List

The wheels are in motion and it’s come down to execution. We’re very well prepared going into to this year’s holiday season and look forward to a successful one. There’s excitement in the air as November starts and I’m looking forward to see how some of the new things we’re doing work out.

11/1/2010 Comments (1) Shhh!its

Filed in: Email Marketing,Entrepreneur

Overstock Shhh!its Subject Line Shhhits!! Not quite but I love this subject line from that says “Shhh! It’s a Secret Sale”. Now if you glance it quickly or say it quickly it’s like saying “Shits a Secret Sale”.  I think it’s pretty funny and this is not the first time they’ve used this subject line.

When it comes to urls and subjects lines be careful not to create a phrase or word that you don’t mean accidentally. This reminds me of a list of urls I heard of a while back that are hilarious when you read them that were completely unintentional. Yes, yes I found it and posted it below. Hope you get a chuckle from it.

The top 10 unintentionally worst company URLs

Attn: Entrepreneurs
Everyone knows that if you are going to operate a business in today’s world you need a domain name. It is advisable to look at the domain name selected as other see it and not just as you think it looks. Failure to do this may result in situations such as the following (legitimate) companies who deal in everyday humdrum products and services but clearly didn’t give their domain names enough consideration:

  1. A site called ‘Who Represents‘ where you can find the name of the agent that represents a celebrity. Their domain name… wait for it… is
  2. Experts Exchange, a knowledge base where programmers can exchange advice and views at
  3. Looking for a pen? Look no further than Pen Island at
  4. Need a therapist? Try Therapist Finder at
  5. Then of course, there’s the Italian Power Generator company…
  6. And now, we have the Mole Station Native Nursery, based in New South Wales:
  7. If you’re looking for computer software, there’s always
  8. Welcome to the First Cumming Methodist Church. Their website is
  9. Then, of course, there’s these brainless art designers, and their whacky website:
  10. Want to holiday in Lake Tahoe? Try their brochure website at

Source: Independent Sources

My favorite one is but they’re all pretty damn funny. You can see how your domain name or subject line could turn into a disaster. Anyone want to go to for some pens?

07/13/2010 Comments (2)

Back to Work

Filed in: Entrepreneur

I’m pretty sure my body has completely returned from China and jet lagging no more. Getting back in the swing of things wasn’t too bad and the first day back at the warehouse felt like I never left except a for a few minor changes and addition of new products.

The company looks like it ran smoothly while I was gone and that’s because I have some kick ass partners. I know there were some server problems along with other minor issues during my hiatus so I want to thank all my partners for managing the problems. Like Adam said in his Bon Voyage Mike post we have systems in place that allowed me to be away for a prolong period without too much internet access.

We have solid systems in place to manage a temporary absent partner and with me being gone it has proven itself to work. We have a very transparent company from within and we are cross trained to the extent where at least one partner can fulfill the duties of another partner satisfactorily or better.

In my case before I left all my work was front loaded because of the lack of internet access during my trip. Here’s a quick and dirty version of my vacation preparation list before my departure.

  • List my absolute duties
  • Plan out upcoming promotions till I return
  • Prepare upcoming promotions and set them up in our automated systems
  • Create contingency promotions and graphics
  • Delegate my duties to my partners and distribute the workload
  • Document any processes that aren’t used by my partners on a regular basis
  • Teach any processes that my partners don’t do on a regular basis
  • Forward emails to appropriate person
  • Update my personal voicemail

My return was heralded by my many fans (that was only in my head though) but everything seemed to have worked smoothly while I was gone and I’m confident that our company will be fine with anyone of us being away for an extended period of time. Many thanks to my partners for giving me the opportunity to take the trip to China and I will be ready to cover for them when they need it.

I’m back and ready to kick ass and make heads roll. Everyone enjoy their July 4th weekend celebrating our great nation’s independence.

Happy July 4th -

07/3/2010 Comments (0)

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