Michael-Li.com

Michael Li Picture
See my vision and experience my life as a young entrepreneur wtih ambition to learn and experience this wonderful world.
M.Li

Missoni Launch Crashes Target.com

Filed in: E-Commerce,Marketing

The much anticipated Italian designer limited-time line of Missoni products launched at Target the other day creating a Black Friday-like rush that crashed Target.com. That is one impressive product line launch Target had if it rivaled Black Friday activities. In stores people lined up to get Missoni and shelves were empty within hours.

Missoni at Target

I personally never heard of Missoni but the fact that the activity was even close to comparable to the biggest shopping day of the year is pretty amazing. To add to the impressiveness of this launch is that their website wasn’t prepared for it either. The numbers visiting Target.com during the launch must have been through the roof, I mean it’s Target.com.

This reminds me of one of our former records sales day we had a few years ago at DetailedImage.com that completely caught us off guard on how successful the sale we ran was as our site temporarily went in and out of commission. I can see how that happened us as a small growing company but Target crashing for one new popular product line is shocking to me since I assume they would already be prepared for a holiday rush so the demand for Missoni must have been truly unprecedented.  Nonetheless I think the Missoni at Target partnership had a successful launch since they almost cleared out inventory in one day for a planned one month limited-time exclusive on the line.

09/16/2011 Comments (0)

Email Marketing In 2011

Filed in: Email Marketing,Marketing,Uncategorized

Here’s a great little slide show of what’s to come for Email Marketing in 2011 from the Be Relevant! Email Marketing Blog by Tamara Gielen. The email marketing landscape is certainly changing and this slide show presentation sums it up nicely with the upcoming challenges, best practices and the current state of email marketing. As an email marketer these are definitely things to keep in mind.

01/19/2011 Comments (0)

Loads and Loads of Packages

Filed in: E-Commerce,Marketing

The big holiday weekend has come and gone and it was another record breaker for us at Pure Adapt. Check out the stack of packages we shipped out on Cyber Monday.

Holiday Packages

This big holiday weekend all started back in August with our holiday marketing preparation and our kick off to holiday specials in
November. We were proactive this year and took advantage of some down time in the fall to plan out everything from inventory, marketing, work hours, etc. to result in a very successful and less stressful holiday weekend. Having a few holiday seasons under our belt, our experience and constant improvements on efficiency let us whoop some candy ass this Thanksgiving/Black Friday weekend.

Execution, execution, execution, it’s all about execution right now as we near the final stretch with shipping deadlines looming. A few more sales and a focus on free shipping is how we’ll finish off the holiday season. Again experience has helped us plan everything out and it’s made this holiday season go swimmingly so far.

12/5/2010 Comments (0)

Couple of Great Holiday Newsletters Ideas

Filed in: E-Commerce,Email Marketing,Marketing

I received a couple of great holiday newsletters with some unique holiday promos that I wanted to post about. These are great holiday ideas to possibly add to your newsletter/promo repertoire.

Home Shopping Network
First lets start with the Home Shopping Network (HSN) newsletter featuring 5 Reason To Shop HSN. It’s wonderfully designed and it makes some very valid points on why to shop with them. When the holidays roll around you have to stand out and make every effort to provide as much value as possible to customers. Customers want value during the holidays and HSN lets you know exactly why you should shop with them.

HSN Newsletter

Sports Authority
Sports Authority ran a great Black Friday Pre-Sale providing great value to themselves and customers. I like this promo because it’s something unique that I haven’t seen and here are a few reasons why it works.

  • They’re getting Black Friday deals out to customers early and getting them excited
  • They’re making it easy for customers to get big ticket Black Friday items by allowing them to pre-order
  • Even though these are pre-orders they’re still getting customers in the store on Black Friday for the pick up
  • If there is a deposit on the pre-orders Sports Authority is getting money in their pocket earlier which can help cash flow

It’s simple Sports Authority is making it easy for customers to take advantage Black Friday early and if they do require a deposit they’re creating better cash flow for themselves.

Sports Authority Newsletter

11/21/2010 Comments (0)

Go Time Once Again

Filed in: E-Commerce,Entrepreneur,Marketing

It’s go time once again. Lets get this holiday party started. Months in preparation and planning has come to fruition as our holiday season at Detailed Image officially gets kicked off today with Holiday Free Shipping for orders over $150. Below is a short list of some of the things we worked on preparing for the holidays

Holiday Marketing To-Do List

The wheels are in motion and it’s come down to execution. We’re very well prepared going into to this year’s holiday season and look forward to a successful one. There’s excitement in the air as November starts and I’m looking forward to see how some of the new things we’re doing work out.

11/1/2010 Comments (1)

Holiday Marketing for Detailed Image

Filed in: Holidays,Marketing

Holiday Marketing 2010

Holiday marketing already? Yeah I know right, we actually finalized our marketing plan for the rest of the year for Detailed Image at the end of August a few weeks ago.  Doesn’t everyone love talking about the holidays when it’s still summer? Not really but it’s worth it to prepare early for a busy holiday season as a retailer.

In the early years of Detailed Image we didn’t know how big selling detailing supplies would be during the holidays but it turns out that we are able capitalize off of it and it’s become one our busiest times of the year.

Things to think about this holiday season:

  • Emergence of Cyber Sunday
  • Change in the email landscape including Gmail’s Priority Inbox and Hotmail’s time traveling filters, sweep and preference auto-learning
  • Slow growth economy, consumer confidence & unemployment rates
  • When to start your holiday marketing push
  • The thin line between too many emails and too little emails

There hasn’t been to many major trends comings from last year’s holiday season as far as marketing goes but the little things I mentioned above can come into play with your marketing. Key things still include many of the things I wrote about back in 2008.

August is about that time we start preparing for the holidays and it’s exciting for us to see what we can do to beat what we did last year. We want to do better and I think we have a great plan going forward.

An early, early, early happy holidays to everyone.

09/17/2010 Comments (0)

    Flickr Image Link

    X