This Super Bowl weekend we got something fun in the works at Detailed Image.  We’re doing a Super Bowl free shipping promo with a special bonus for free products. The special bonus is if you pick the winner of the Super Bowl between the Colts and Saints you’ll automatically receive a free 8oz Optimum No Rinse and Microfiber All Purpose Towel.

This is another example of the creative promotions we can do at Pure Adapt. Last April we did this cool little Easter egg promotion where eligible orders received a random plastic egg with a gift certificate in it.

It’s exciting when we really get to be creative with our marketing.  We try to keep it fresh so that our promotions don’t get mundane and over done.  We’ve done a great job in my opinion in keeping things pretty flexible so that we can do promotions like this.  When I’m planning out our marketing promotions I can see it getting repetitive and it’s nice when you get something new out there for our customers.

The thing I like best about his promotion is how the customer gets involved in the promo for a chance to get some free products.

Here are the complete details to our Super Bowl XLIV promotion:

Super Bowl Free Shipping
Coupon Code:  superbowl44
Bonus - Pick the winner of the Super Bowl and get a free 8oz Optimum No Rinse (ONR) and 1 DI Microfiber All Purpose Towel. Enter your Super Bowl pick in the comment field as “Colts” or “Saints”.

Minimum purchase $75 is required for free shipping and bonus. You must place a valid order using coupon code superbowl44 to make your pick eligible for free products. This offer cannot be combined with any other offers. Free shipping is only valid to 48 contiguous US states. Offer ends Sunday, February 7, 2010 6:00 PM EST.

I’m looking forward to a great Super Sunday, can’t wait.

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The holidays are upon us and it’s time to kick the holiday marketing into full throttle.

Earlier this month I already noticed companies getting into the holiday spirit through newsletters and mailings. I recently reviewed our holiday marketing plan and tactics at the end of October and was surprised that it’s been a full 2 months since I put the plan together because I wrote “Happy Holidays in August” at the end of it. Time has passed with the swiftness and it’s time for implementation.

We have already started some of our holiday promotions with free ground shipping for US orders over $150 at Detailed Image. I designed a nice little header for our holiday free shipping promo (see below). This is a nice subtle way to transition into the holidays and feature our shipping promo.

We really kick things off today when we start our “Shop Early and Save Big” event. The primary goal of this sale is to get the customer shopping for the holidays a little bit early.

Competition starts to heat up with sales everywhere and inbox real estate is ever so more important as Thanksgiving nears.  We’re ready to get this holiday party started. I think we have a great plan heading forward and can’t wait to implement everything. As December comes near I’m also very excited to implement a little more festivity into the site design.

If you detail or are interested in detailing please take advantage of our Big Sale. Today through the 11/16/2009 11:59 PM EST save 20% at DetailedImage.com with coupon code EARLY09 and receive free shipping on orders over $150 (some restrictions apply).

Happy Pre-Holidays!

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One awesome thing, among many others, of being part of a 4 person company of owners is that we get to come up with some very cool promotions and really get creative.  On a regular basis my partners and I get together to brainstorm and plan out our upcoming promotions.  For the month of April we came up with a cool and unique Easter egg promotion for Detailed Image that just started today.

From today through April 14, 2009 every order at DetailedImage.com over $75 will receive a random Easter egg with a gift certificate inside.  Gift certificate values in the eggs will be either $10, $25, or $100.  In this promotion we’re providing value for ordering with us and a little excitement.  Take in the excitement of opening an Easter egg for a chance to get a free $100 gift certificate.

That’s just one of the creative promotions that we’ve ran so far at Detailed Image.  In the past we’ve also done color sales based on the holiday like our black and orange sale for Halloween and a numbers play like our 2009 $20.09 credit promotion.

I love the fact that we can get creative here at Pure Adapt. I think we have built the company in a way that we are flexible enough try new things out and change on a dime as need be.  As we continue to grow I look forward to working on bringing more creative promotions to our customers because we can and it’s fun as hell.

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The count down to the new Watchmen movie from the visionary director of “300” is winding down and only  a few weeks away. As the release date nears, you’ll start to notice it everywhere as they hype up the movie.

Earlier this week I read about an unusual promotional product for the upcoming movie.  It was a matchbook that had a blue condom in it with the quote “We’re Society’s Only Protection“.  Get it, get it… that’s an awesome promotional product.  I first saw this on WatchmenComicMovie.com.

You can be just like Dr. Manhattan in color, at least in one area.

I personally think this is a great marketing ploy and I would love to get my hands on one.  Whether you like it or not, something controversial like this will usually get some buzz.  From a marketing standpoint I think it gets the job done creating a buzz from lovers and haters.

The excitement for the movie is building and I’m looking forward to seeing this graphic novel on the big screen.

The Watchmen are watching over us in bed.

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Adam is on vacation this week and it’s my pleasure to guest post for him this week.  I wrote a post about the online holiday shopping season and here’s an excerpt from the post.

“For us at Pure Adapt the 2008 holiday shopping season was a solid one and we finished the year strong despite the abysmal economy. We were prepared this year with a full fledged marketing plan for the 2008 holiday season and it paid off.”

View the complete post of 2008 Online Holiday Shopping Season in Review on Adam’s Blog.

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The holiday shopping season is a very important time of year for most retailers and some even solely survive off this time. This year at Pure Adapt we were prepared to take it head on and make the most out of it. Early preparation and research gave us a great start to the holiday shopping season.

With the vast amount information out there on holiday marketing, I was able to gather lots of great information to take into account and implement into our own holiday marketing plan. These are some of the most important things that I’ve learned.

Start Early
Stats from 2007 showed that an estimated 37% of people started their holiday shopping before the end of October. This makes it very important to plan your holiday marketing early and having it ready for implementation. We started our holiday promotions in mid Novemeber to push customers to shop early and save big by giving them 25% off with no minimum.

Thanksgiving
Thanksgiving is very important to retailers because for the most part this is the official start to the holiday shopping season. As an online retailer we were able to take advantage of the being open for the holiday so it made sense to start our Thanksgiving and holiday promotions on Thanksgiving. The entire Thanksgiving weekend is also very important because consumers expect great deals that weekend so your holiday marketing should take that in account and have some of your best promotions running. This is a big retail weekend with Thanksgiving, Black Friday through to Cyber Monday.

Cyber Monday
Cyber Monday is known to be the online shopping day to get great deals like the Black Friday for brick and mortar stores. As an online retailer we made sure to differentiate this day and offer additional specials for our customers on top of what we were doing the rest of the weekend. Slowly as online shopping continues to grow more people are also aware of Cyber Monday, making even more important for the upcoming years.

Free Shipping
In tough economic times like we are in this year, free shipping is all the more important. Consumers are doing more and more research online before they buy and if they can get free shipping on the product at a comparable price they’re likely to buy. We prepared early for this through SEO and implemented a full fledge shipping promotion for the entire month of December with free shipping on orders over $150 and $5 flat rate shipping on all other orders of course some restrictions apply.

Email Marketing
Email marketing has become an important part of my job and our marketing strategy. We have been running thorough newsletter campaigns this year and it’s been paying off. Newsletters are very cost effective with your own in house email list and has become a top marketing strategy as businesses try to cut cost.

Mondays
What is so special about Mondays? Well starting with Cyber Monday and the rest of the Mondays until Christmas, it has shown significant growth in revenue for online retailers. Mondays have become the day to shop online so it’s important to take advantage of these days and plan your some of your marketing around Monday. We’ve taken the approach to getting newsletters and announcing promotions on Sundays to push sales on Monday.

Site Reviews
The internet is becoming all the more important to consumers for research before they buy. Reviews are a great way to keep customers active and on your site. We recently added our own review system that’s been working pretty well.

Gift Cards
Gift cards are great gifts but even greater for the last minute shoppers. We offer gift certificates right through email that you can print and this makes it the ultimate last minute gift that you can even buy on Christmas day. For us gift certificates will be the final holiday push before Christmas.

Last Day for Shipping
Being an online retailer it is very important to know when the last day for shipping is and let your customers know that. This year December 17th is probably the last day for standard shipping for most but we’re even going to take it one step further by providing a Fedex map to give customers a better estimate of the last day to ship based on where the package is going. This day is also important take into account because depending what day Thanksgiving lies on, this day will give the time frame which you need to squeeze the bulk of your holiday marketing into. Thanksgiving came late this year and based on the December 17th date, it comes out to 21 days of online shopping compared to 32 in 2007.

That’s a lot information that we were able to take advantage of and hopefully taking all it into account gave us a slight edge but we won’t know till we take a good look at the numbers when the holiday season is over. I’m optimistic that we did a good job on our holiday marketing this year, but we can always do better right. When we analyze the numbers we’re already taking our first steps in preparing for the 2009 holiday season and I already can’t wait. This holiday season is starting to wind down and we’re coming down to our final marketing push before Christmas and I hope to finish strong.

I also want to wish everyone a
safe and happy holiday season!

Sources:
http://www.getelastic.com/free-holiday-email-marketing-resources/

http://www.shop.org/web/guest/industryinfo/shoporgresources

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