It’s NBA Playoff time and the NBA cares.  For April 2009 I’ve decided to write about the NBA.  I know they aren’t necessarily a charity but they certainly deserve recognition for the good that they do through NBA Cares.

“NBA Cares is the league’s social responsibility initiative that builds on the NBA’s long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands on service to the community and creating 250 places where kids and families can live, learn or play.” – The NBA Cares Commitment

The NBA Cares initiative has logged close to 1 million hours of hands on service and raised millions of dollars  for communities and families. The NBA’s social responsibilities  initiative  focuses their efforts on issues related to education, youth and family development, and health-related causes.

They have provided learning centers, preached health and wellness, promoted the importance reading and much more to kids and their communities.  Recently the Dallas Mavericks dedicated their 7th Reading and Learning Center to the Dallas community. Another example of what NBA Cares is doing for their communities is the Toyota Rebounds Project. Teaming up with Toyota they are currently working on 15 community projects to refurbish courts and build learning centers.

NBA players and organizations through its’ popularity bring a lot to the table when dealing with social issues and simple enough they make a difference to communities around the world.  Find out what else NBA Cares at www.NBA.com/nba_cares/.

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