Last Thursday parts of the Northeast were hit by a nasty ice storm. There was an estimated 300,000 homes and businesses that lost power. Fortunately I didn’t lose power for a long. I only lost power temporarily while they shut down power to fix a power line in my backyard. I was actually outside when there was a huge flash of light in backyard when the power line went down. Anyways there were quite a few areas that were declared a state of emergency and the great Northeast winter is here to wreak havoc at a very important retail shopping time.

At Pure Adapt we weren’t able to ship that Firday but luckily the storm didn’t affect any Christmas shipping deadlines. There were many other businesses that didn’t fare as well. Especially during this peak of holiday shopping time, this has to be one of the worst times to have a power outage. I saw places like Kmart and Bed Bath and Beyond that went into the weekend without electricity. I don’t even want to imagine what the revenue loss would be to lose a full holiday weekend for a business that thrive a good holiday season. I’m pretty sure there are still places that still don’t have electricity and it’s been a week, so that’s got o really tough for those businesses bottom lines.

Mother Nature can be ruthless but the beauty of Mother Nature at the same time can be breathtaking. I headed to the warehouse that Saturday and I thought I was driving through a winter wonderland. The storm was over but it stayed cold enough where the ice stayed frozen on the trees. While I was driving I was like I got take the camera from work and snap some pictures. Check out some of the ice storm pictures I took.

It was a beautiful scene that the storm left behind but it was also disastrous for some. Mother Nature will always be a force to be reckoned with and sometimes it’s just a reminder of the things we take for granted. Have a safe winter.

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