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Filed in: E-Commerce,Email Marketing,Web Design

Update: SNIAGRAB has been around for 56 years. Oh that makes me feel stupid but it’s new to me and definitely got my attention. Thank you to Joe who commented for letting me know that it certainly isn’t anything new. Please be aware my post below was off the basis that I thought that SNIAGRAB was something new.

Credit to the Gart Sports Company for starting SNIAGRAB which did a merger of equals with The Sports Authority in 2003. There is also a great story behind Gart Sports Company and the beginnings of SNIAGRAB that you can view in the video below.

What is SNIAGRAB? It’s Sports Authority’s new sale spelling “bargains” backwards. When I received the newsletter I got fixated on trying to figure out how to say that  wacky word and not looking right below the word to see that it’s bargains backwards. This email definitely got my attention the same way as naming my post that way has grabbed some people’s attention I assume.

Sports Authority SNIAGRAB Email

I’ve been on Sports Authority’s newsletter list for a while now and they have certainly made a big change with the new newsletter template. You can see the differences in The Retail Email Blog’s recent post comparing the differences.

Checking the site it looks like they’ve also updated their site. I like the changes that they have made.  I’ve always thought their site was a little plain and outdated. The changes they’ve made have definitely caught my attention especially with the SNIAGRAB promo with popping graphics and creative sale name.

With the recent changes that SportsAuthority.com has made along with the new creative promos, it’s probably made a positive impact on their newsletter results. I thought their promotions were pretty predictable with $25 off $100 and the change of pace should grab the attention of subscribers that have become accustomed to their promos.

With our email marketing at Detailed Image we always try to keep it fresh and change it up so it doesn’t get mundane with unique promotions like our Easter egg promo. There are limits to what we can do but we work with what we got.  You got to keep your subscribers engaged and see value in staying subscribed to your newsletter.

Thumbs up to the creativity and new look at SportsAuthority.com.

09/4/2010 Comments (2)


  1. This is not a ‘new sale’… This is the 56th year of SNIAGRAB!

    Comment by Joe — September 5, 2010 @ 8:31 am

  2. Joe thanks for commenting and letting me know that. I’ve put an update at the top of post acknowledging that and crediting the Gart Sports Company.

    Comment by Michael Li — September 5, 2010 @ 9:56 am

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