It’s been just about 2 years since Tastefully Driven was launched in April 2008 and sadly to say it’s not working out for us and it will be closing down for good on March 1, 2010.

Why close down?

• Streamlines our warehouse and shipping processes
• Eliminates the cumbersome Amazon sales
• Lack of resources to make Tastefully Driven successful
• Focus on the growth of Detailed Image
• Opens up opportunities for new non ecommerce projects
• Amazon customers we get have no loyalty

The bottom line right now is that Tastefully Driven requires too many resources for a minimum profitability. There were big hopes for Tastefully Driven but unfortunately the resources just weren’t there to really do what we wanted to. Every time I go to the site I’m a little bit surprise on how great the site was developed but this is the best decision.

I personally like the decision to go less ecommerce because we’re in this vicious perpetual cycle of debt because of how retail works. As we grow we will need more inventory, which cost more money up front, which will continue to happen over and over till you max out your growth and profits are put towards debt and that’s not even including any expansion to new products. My view is that this cycle won’t stop for a while and this year we hope get more into self sustainable sites that make us money like a Sports Lizard or our new WoodyPaigeQuotes.com which should generate some ad money.

Overall this was a pretty simple decision for us to make as we always review what we do in our business and make the necessary changes. This is what I love about the business that my partners and I have created, is the fact that we have the flexibility to do what is needed and what we want to do.

Good bye Tastefully Driven! CLOSING SALE – 30% OFF EVERYTHING

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